Nexaris × Outbound Empire :
868K€ de crédit CIR débloqués pour 14 entreprises.

La plupart des entreprises éligibles ne le savent pas.

The French Crédit d'Impôt Recherche is one of the most generous R&D incentive programmes in the world — a 30% tax credit on qualifying R&D expenditure, available to virtually every technology company with engineering staff. The French government allocates over €7B per year to the scheme.

And yet, 60% of eligible companies are under-claiming — or not claiming at all. Not because they don't qualify. Because their CFO filed a conservative claim, or their accountant didn't specialise in CIR, or nobody ever told them they could claim software development costs, cloud infrastructure, or the cost of internal researchers writing specs.

Nexaris had built deep expertise in CIR optimisation after five years of work with CAC 40 subsidiaries. Sophie wanted to bring that expertise to growth-stage tech companies — the segment most likely to be leaving money on the table. But her team had no business development capacity and no systematic way to reach the right decision-makers. The brief: reach CFOs and CTOs at eligible companies, make them understand what they're leaving behind, and convert them to mandates.

Outbound Empire comme moteur de sensibilisation au CIR

We started May 2025. The angle was unusually simple: most companies we were reaching had never done a proper CIR claim. The first email didn't pitch Nexaris — it told them what they were leaving on the table, with a rough calculation specific to their company size and headcount.

Pourquoi ça a fonctionné

The number opened the door. A personalised estimate of unclaimed CIR is not a pitch — it's a service. CFOs replied because we had told them something useful, not because we had a clever subject line. The money framing created urgency without pressure.

The free diagnostic replaced the sales process. Nexaris ran a 30-minute structured review regardless of mandate potential. But the diagnostic itself demonstrated so much expertise that 72% of diagnostics converted. There was no hard sell — the work sold itself.

CFO-to-CFO referrals are the highest-quality pipeline in B2B. The one-page "CIR recovered" summary was designed to be shared — and CFOs shared it at board meetings, in investor updates, and with portfolio peers. The 8 referral mandates had an average close time of 9 days.